1.46 Strategic Management in the Design and Construction Value Chain

As taught in: Fall 2003

A diagram with five arrows acting on a central rectangle.

Michael Porter's Five Forces Model, excerpted from lecture 1. (Image courtesy of John Macomber.)




Dr. John Macomber

Course Features

Course Description

This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.

Technical Requirements

Microsoft® Excel software is recommended for viewing the .xls files found on this course site. Free Microsoft® Excel viewer software can also be used to view the .xls files.